Version User Scope of changes
Oct 4 2008, 11:34 PM EDT (current) sonia_simone 21 words added, 3 words deleted
Oct 4 2008, 11:33 PM EDT sonia_simone 148 words added

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PermissionSo Emailwhat's Marketingpermission email marketing? Permission marketing is a new way to think about marketing and communication. It's perfect for people who:

  • hate spam
  • hate gross salespeople
  • hate cheesy "closing techniques" to close sales
  • hate marketing
  • but don't want their business to shrivel and die
"Permission marketing" was a term coined by the amazing Seth Godin for a new way to market. Instead of blasting potential customers with increasingly annoying messages designed to interrupt their attention and force them to listen to your aggressive sales message, permission marketing actually asks the person if it's cool to share some messages with them about what you have to offer.

There are other ways to do permission marketing, but email marketing is the most common because it's cheap, it's easy to set up, and it reaches customers using something almost everyone has--an email address.

Please don't contribute spammy, high-pressure, creepy Internet Marketing or other scamlike stuff to this site! This is all about ethical, respectful use of these techniques.